LVMH Has A Crack At The Smart Watch Market !!TOP!!

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In 2015, TAG Heuer made the big leap from mechanical and quartz timepieces to smartwatches, releasing its TAG Heuer Connected watch collection. Marketed as the first Swiss-made smartwatch, the collection has evolved to include the TAG Heuer Connected Modular, the TAG Heuer Connected 45, and the TAG Heuer Connected Calibre E4.

Other features of this smartwatch include a precision dual-frequency GPS system, redesigned Compass app, temperature sensing, sleep tracking, ECG and blood oxygen monitoring, crash and fall detection, emergency SOS and cellular functions including calling, texting and streaming music.

The Apple Watch Series 8 is an essential and powerful companion that helps one in maintaining their overall health and well-being and staying connected with your loved ones. With the Always-On Retina display that makes watch faces look stunningly easy-to-read, this iWatch is also crack, dust and water-resistant. Featuring advanced health sensors like temperature sensing and menstruation predictions, the watch lets women track their cycle easily and even share those insights with their healthcare provider.

One of the most durable Apple watches ever, the Series 7 combines a fundamental design and breakthrough features that keep a track of your health and your connectedness with the world. While the dust, crack and water-resistant (up to 50 metres) display enhances the experience of using the watch, the redesigned buttons across the system makes using apps like Calculator, Stopwatch and Timer way easier.

The marketplace was also the primary reason why Birkenstock left Amazon in 2016, followed by Nike last November. Birkenstock said at the time that Amazon had become overrun by counterfeits and unauthorized sellers, which it felt had the potential to "jeopardize" the brand. Nike initially agreed to sell on the site under the premise that Amazon would crack down on counterfeits and third-party distributors. When that didn't happen, Nike decided to cut ties.

This fully-integrated smartwatch is a fitness, wellness and fashion tool rolled into one, adding user benefits that were unimaginable just a couple of years ago, let alone way back in 2015. Its integration within everyday life is frictionless and seamless, growing with you in a digital sense as a reliable companion.

Of course, analog wristwatches will always have their place, but younger buyers are notably switching to smartwatches and computerised wristwear which is trail blazed by Apple who excel in capitalising on brand loyalty and identity.

Series 7 is notably the most durable Apple Watch to date! With a redesigned front crystal and a more robust geometry that is over 50 percent thicker than that of Series 6, this watch is more crack-resistant without compromising optical clarity. It also features an IPSX certification for resistance to dust, and maintains that 50m water resistance rating users love.

Overall, enhancements to the Apple Watch Series 7 may seem incremental but are equally welcomed updates to its predecessor. With a larger screen, fresh new colours and greater durability, the Apple Watch Series 7 is truly in a league of its own when it comes to wearable smartwatches.

Avant-garde in their approach to watchmaking, Tag Heuer has continually led the way within their industry, from creating the oscillating pinion for mechanical stopwatches in 1887, to the first automatic-winding chronograph movement in 1969, and the first luxury smart watch in 2015. Today, the brand's stand out pieces include their new vintage-inspired Monaco ($9,200 to $9,800) design, their striking green Aquaracer Professional 300 ($4,200), and their classic steel, ocean blue, and yellow gold Aquaracer ($2,400).

To celebrate the new California outpost, Tag Heuer CEO Frédéric Arnault and president of TAG Heuer North America Benjamin Beaufils, welcomed media, influencers, and clients from across Southern California for a night filled with tasty cocktails and beautiful watches. "We're continuing to build on our strong momentum in the U.S. market and are thrilled to announce the expansion of our retail footprint," Beaufils told UncoverLA. "We are excited to deliver a rich and memorable brand experience while welcoming both new and loyal customers into these locations."

In parallel with these various partnerships, TAG Heuer remains loyal to its guiding spirit of innovation, excellence and performance, continuing to test the limits of possibility by combining traditional watchmaking expertise with cutting-edge technology. Thus, in 2015, the brand launched its first smartwatch as part of a partnership with Intel and Google.

With exports falling for the second year in succession, 2016 was a difficult one for the Swiss watch industry. Analysts cited several reasons behind this development, including the strong Swiss Franc (since 2010 it had appreciated more than 20% against the Euro and the USD), uncertainty associated with the upcoming US election, tumbling oil prices and weaker demand in important markets such as China and Russia.3 The Swatch Group and Richemont issued profit warnings, and watch executives were preparing for another turbulent year ahead.

In the 1990s, the average retail price of a TAG Heuer watch was around CHF 700. By 2014, it was around CHF 2,850. Nevertheless, the company was still using the same distributors and retailers. It had about 8,000 retailers worldwide with very different profiles and practices. Furthermore, in order to increase sales in some markets (the US, Australia and the UK, among

Some experts classified digital watches as wearables. Usually worn on the wrist, these were devices that carried sensors and often used Bluetooth technology to connect to a smartphone. Other wearable categories included fitness trackers and sports watches. Worn on the wrist or clipped to a belt, fitness trackers were generally bands or watches of some type that displayed information on calorie burn and exercise, e.g. the number of steps a person had taken. Fitness trackers came in all sorts of shapes, sizes and levels of sophistication and at a price range of CHF 50 to CHF 150. Major brands included Fitbit, Jawbone, Misfit and Withings. Sports watches (also called running watches and GPS watches) were more sophisticated devices. They had GPS and provided another level of information about a chosen sport such as running, cycling or triathlon and helped people take their training to the next level. TomTom, Garmin, Polar and Suunto were some of the biggest suppliers of sports watches with prices ranging from CHF 200 to CHF 400.

So far, I see watchmakers in this country making the same mistakes as back in the quartz crisis days. We've seen a lot of arrogance in the Swiss watch industry in the past few years, calling the smartwatch a gadget and not taking it seriously. Anything in the price range of 500 francs to 1,000 francs ($500-$1,000) is really in danger. I do expect an Ice Age to come our way.17

Within a year, TAG Heuer had over 25 different connected watch models on the market, ranging in price from CHF 1,500 to CHF 8,000 with an average price around CHF 2,500. It was the most expensive digital watch on the market, together with special editions of Apple Watch such as Apple Watch Hermès and Apple Watch Ceramic with prices starting around CHF 1,500.

viii AMOLED was a display technology used in smartwatches, mobile devices, laptops and televisions. ix Watch lugs were the extensions on the top and bottom of a watch where the bracelet or strap was attached.

We get the sense the world of watches is changing in more ways than one. When people used to google 'best watches for men' the results lacked, shall we say, variety. Nowadays, horology is so much more than Rolex, Omega and Patek Philippe. For a start, there's the MoonSwatch. Yep, no biggie than one. Then there's also the fact that the bubble seems to have burst in terms of people's willingness to pay mad money for a grail watch. Though prices for certain models remain strong, they are at least a bit closer to retail than they were a year ago, and such watches are becoming easier to find on the secondary market.

It was there 161 years ago, when Edouard Heuer sold his first pocket watches in the Swiss village of St-Imier; when his company developed the first split-second stopwatches and dashboard chronographs in the 1910s; when it put the first watch into space, in 1962, worn by John Glenn; when it connected the first luxury smartwatches in 2015.

Founded in 1860, TAG HeuerExternal Link is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories. It also sells eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. Headquartered in La Chaux-de-Fonds, Switzerland, TAG Heuer operates four productions sites and has subsidiaries on all continents. It employs approximately 1,600 people. 2b1af7f3a8