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Mita parvin
Jun 22, 2022
In Welcome to the Forum
We have closely measured the brand indicators, and in December 2019 the results have been very good. In terms of brand recall, BBVA is already at Bancomer levels, and at first mention there are already more BBVA brands than Phone Number Database brands. Another important indicator is Google searches: in December there were already more searches for BBVA than for Bancomer. The name 'Bancomer' had been on the market for more than 80 years; the figures that we mentioned above were achieved in 7 months ”, Pallares Phone Number Database while adding “in practically all the communication that circulates on social networks, people refer to 'Bancomer'' but also to 'BBVA'. I think that's definitely a success." A Phone Number Database issue that does not impact the business When questioned about the apparent consumer resistance to the change of image, Mauricio stated that it is a generational issue, where Phone Number Database younger customers are the ones who are rapidly adopting the change from Bancomer to BBVA, while older consumers , aligned to a theme of nostalgia, continue to refer to the banking Phone Number Database with its original name. Mauricio Pallares, Marketing Director of BBVA Mexico. “People who use our physical infrastructure (branches and ATMs) have a better position with the name 'Bancomer'. But users of digital services have a better position with 'BBVA' . BBVA's position among digital users and among young people is very high. (...) In Mexico it is not that there is resistance. We Mexicans have a certain tendency to Phone Number Database and we like to remember some elements of the past ”. The truth is that even with this apparent resistance, BBVA has not been affected by its name change in terms of business in the Mexican market. According to the marketing leader, " in terms of business we have not had any impact , much less in terms of new customers and the acquisition of digital users" for Phone Number Database he assured that they .
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Mita parvin
Jun 21, 2022
In Welcome to the Forum
Reactivation of campaigns? The truth Phone Number Database is that this Thursday what could be the commercial that returns Coca-Cola to the advertising field has been published. Within one of its official YouTube channels, the brand published a new campaign under the name which although it does not sell any products, it does use its products to Phone Number Database send an emotional message that seeks to lift the spirits of the people who are confined due to the pandemic. With a line similar to its campaign "For everyone" launched in 2002, the firm took Phone Number Database advantage of the video of just over a minute to thank the medical personnel who fight the battle against the coronavirus, while highlighting that for the company the priority is the safety and well-being of your employees. The execution was carried out by the Phone Number Database creative agency Mercado McCann. Although television continues to Phone Number Database maintain its position as one of the communication channels with the greatest reach, the reality is that in recent Phone Number Database years it has lost relevance for advertisers, which is why they must look for new ways to generate income. They know that perfectly from NBCUniversal, which is betting on a new path. Phone Number Database presented a new digital proposal to attract more brands Although television is one of the media with the greatest reach and highest advertising investment In recent years it has lost relevance for advertisers Although television continues to maintain its position as one of the communication channels with the greatest reach, the reality is that in recent years it has lost relevance for advertisers, which is why they must look for new ways to generate income. They know that perfectly from Phone Number Database , which is betting on a new path. The US media company has launched a new shopping format for brands that aims to allow consumers to buy items directly within content, rather than being redirected to a retailer's website, for example. With this move, the Comcast -owned chain will seek to attract all Phone Number Database -to-consumer brands in times when many of them have been limited in offering their products to the public and in which retail has been impacted by the COVID-19 coronavirus pPhone Number Database andemic . An interesting bet The initiative is called NBCUniversal Checkout and is designed to be implemented in all online scenarios in which the chain has a presence, broadcasting multimedia content and is part of its One Platform ad offer.
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Mita parvin

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